Everything we do is built around the promise of providing well-bred pet care to ensure that pets around the world look good and feel great.
In 2008, Anneke van den Broek was on a mission. With a passion for animals and an AGSM EMBA (Executive Masters of Business and Administration) and a diploma from the AICD (Australian Institute of Company Directors), combined with her background general management, sales, and marketing; Anneke set out to fill the gap in the pet care industry.
The result was the launch of a different type of pet business, one that offers the most original, trusted and inspired products to ensure that furry, feathered and feline friends worldwide look good and feel great! Today, we are proud to be a household name for trusted quality pet products and Australia’s fastest growing pet brand. Rufus & Coco is wholly Australian owned.
Our fashionable mass premium range currently includes vitamins, grooming and cleaning products, accessories, collars & leads, bedding and litter and is aimed at all, from hamster to horse. Our product innovation is ongoing with some of the worlds’ best formulators, manufacturers and developers. The multiple Australian Business Awards for Best Product Innovation & Best New Product, pay recognition to our efforts.
is driven by award-winning innovative products, such as Wee Kitty Clumping Corn Litter
Melbourne Animal Rescue
As a foster carer for Melbourne Animal Rescue, I am looking for litter that makes cleaning simple and fast. Great kitty litter is something I get excited about! I love Wee Kitty, it lasts a long time, and makes cleaning a lot simpler. I love that it is environmentally friendly, and REALLY does help with odour control!
Being a rescue group that takes in mostly cats and kittens, we are SO excited for your new Wee Kitty litter! I think the feature I'm most impressed with is that it clumps, as until now, the only clumping option has been clay which is so heavy!
It’s fantastic!! Better at blocking smell, no dust, VERY VERY GOOD at clumping – wee clumps didn’t break apart when shaking the scoopy so it was easier to keep the litter clean.