Everything we do is built around the promise of providing well-bred pet care to ensure that pets around the world look good and feel great.

Our Story

In 2008, Anneke van den Broek was on a mission. With a passion for animals and an AGSM EMBA (Executive Masters of Business and Administration) and a diploma from the AICD (Australian Institute of Company Directors), combined with her background general management, sales, and marketing; Anneke set out to fill the gap in the pet care industry.

The result was the launch of a different type of pet business, one that offers the most original, trusted and inspired products to ensure that furry, feathered and feline friends worldwide look good and feel great! Today, we are proud to be a household name for trusted quality pet products and Australia’s fastest growing pet brand. Rufus & Coco is wholly Australian owned.

Our fashionable mass premium range currently includes vitamins, grooming and cleaning products, accessories, collars & leads, bedding and litter and is aimed at all, from hamster to horse. Our product innovation is ongoing with some of the worlds’ best formulators, manufacturers and developers. The multiple Australian Business Awards for Best Product Innovation & Best New Product, pay recognition to our efforts.

Our Values


We are recognised as an innovator by the Australian Business Awards

  • 2013 - Best New Product: Wee Kitty
  • 2013 - Best Product Innovation: Wee Kitty
  • 2012 - Best New Product: Wee Away
  • 2012 - Best Product Innovation: Self-cleaning Slicker Brush

Our Success

is driven by award-winning innovative products, such as Wee Kitty Clumping Corn Litter

Cat lovers are raving about Wee Kitty - here's just a few of our pawsome comments!